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Public Relations Specialists resume skills and keywords

In 94 Public Relations Specialists job postings from 81 employers analysed on October 23, 2026, the most requested skills are Communication (96 %), Leadership (55 %), Public Relations (45 %), Collaboration (39 %) and Storytelling (38 %). Of the top 40 skills, 23 are hard skills, tools or certifications and 17 are soft skills.

Download the full list as a CSV or check your own resume against a posting with the free keyword scanner.

Top 40 skills in Public Relations Specialists job postings

Skills requested in 94 Public Relations Specialists job postings, by share of postings
SkillShare of postingsType
Communication96 %Soft skill
Leadership55 %Soft skill
Public Relations45 %Hard skill
Collaboration39 %Soft skill
Storytelling38 %Soft skill
Attention to detail22 %Soft skill
Creativity21 %Soft skill
Project Management18 %Hard skill
Crisis Communication17 %Soft skill
AI Tools16 %Tool
Content creation16 %Hard skill
Logistics14 %Hard skill
Publication14 %Hard skill
Flexibility13 %Soft skill
Generative AI11 %Tool
Issue management11 %Hard skill
Interpersonal skills11 %Soft skill
Cybersecurity10 %Hard skill
Organizational skills10 %Soft skill
Stakeholder Engagement9 %Hard skill
Mentoring9 %Soft skill
Accountability9 %Soft skill
Problem Solving7 %Soft skill
Product marketing7 %Hard skill
Stakeholder management7 %Soft skill
Communication Planning6 %Soft skill
Business development6 %Hard skill
Public Policy6 %Hard skill
Decision making6 %Soft skill
Copywriting5 %Hard skill
Robotics5 %Hard skill
Performance Metrics5 %Hard skill
Cross-functional collaboration5 %Soft skill
Adobe Creative Suite5 %Tool
Community Engagement5 %Hard skill
Claims5 %Hard skill
Video editing5 %Hard skill
Fundraising5 %Hard skill
Influencer Marketing4 %Hard skill
Agile4 %Hard skill

Hard skills vs soft skills vs tools and certifications

Hard skills (20)

Soft skills (17)

Tools and software (3)

Keyword phrases recruiters use

Multi-word phrases that recur across these public relations specialists postings, with the share of postings that use each one.

press releases 39 %thought leadership 30 %talking points 24 %translate complex 21 %product launches 19 %compelling narratives 17 %briefing documents 16 %sound judgment 15 %press materials 15 %build relationships 14 %compelling story 14 %writing editing 13 %cross functionally 12 %reputation management 12 %external partners 12 %

How to use this on your resume

Treat the table as a checklist, not a script. Put the skills you genuinely have in your skills section, using the same wording as the posting, and back the top ones with a bullet that shows the result.

Each job posting differs from the average, so compare your resume with the actual ad: paste it into the resume keyword scanner to see which terms you already have and which are missing. The ATS keywords guide explains where to place them so applicant tracking systems read them.

Skip any skill you cannot talk about in an interview; a keyword that falls apart under one question costs more than it gains. For a full layout with these skills in context, see the Public Relations Specialists resume example. Then prepare for the Public Relations Specialists interview questions that test them.

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Public Relations Specialists resume skills: FAQ

Which skills matter most for a Public Relations Specialists resume?

In 94 Public Relations Specialists job postings analysed on October 23, 2026, the most requested skills were Communication (96 %), Leadership (55 %), Public Relations (45 %), Collaboration (39 %) and Storytelling (38 %). Lead your skills section with the ones you can back up, and show them in your experience bullets too.

Should I list soft skills on a Public Relations Specialists resume?

Yes, but prove them rather than list them. 17 of the top 40 skills in these postings are soft skills, led by Communication (96 % of postings). Show them through results in your bullets, for example a project you coordinated or a process you explained.

Which tools and certifications do Public Relations Specialists postings ask for?

The tools and certifications named most often were AI Tools (16 %), Generative AI (11 %) and Adobe Creative Suite (5 %). List the ones you have exactly as the posting writes them.

Where does this data come from?

From 94 public Public Relations Specialists job postings at 81 employers, collected on October 23, 2026 from Greenhouse (57), Lever (13) and Ashby (24). A skill's share is the number of postings that mention it divided by 94. The data is updated quarterly and can be downloaded as a CSV.

Method and data

Source: 94 public job postings for public relations specialists roles (titles such as Communications Manager, Senior Communications Manager, Senior PR Manager and Communications Specialist) at 81 employers, collected on October 23, 2026 from employer applicant tracking system job boards: Greenhouse 57, Lever 13 and Ashby 24. Employers in the sample include Canonical, CyberMedia Technologies, Raisin, Coupang, Waymo and WPP Media. A skill's share is the number of postings that mention it divided by 94. Updated quarterly. Download the data: public-relations-specialists-resume-skills.csv (CC BY 4.0). Browse skills for other roles.