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Performance Marketing Manager resume skills and keywords

In 148 Performance Marketing Manager job postings from 115 employers analysed on October 23, 2026, the most requested skills are Paid media (51 %), Communication (50 %), Google Ads (47 %), Paid social (43 %) and Google Analytics (37 %). Of the top 40 skills, 28 are hard skills, tools or certifications and 12 are soft skills.

Download the full list as a CSV or check your own resume against a posting with the free keyword scanner.

Top 40 skills in Performance Marketing Manager job postings

Skills requested in 148 Performance Marketing Manager job postings, by share of postings
SkillShare of postingsType
Paid media51 %Hard skill
Communication50 %Soft skill
Google Ads47 %Tool
Paid social43 %Hard skill
Google Analytics37 %Tool
Leadership34 %Soft skill
Experimentation29 %Hard skill
AI Tools27 %Tool
Collaboration26 %Soft skill
Analytical skills24 %Soft skill
CPA23 %Certification
Meta Ads19 %Tool
Mentoring18 %Soft skill
Accountability16 %Soft skill
Digital marketing16 %Hard skill
Marketing Strategy16 %Hard skill
SQL16 %Tool
Microsoft Excel16 %Tool
Attention to detail15 %Soft skill
Campaign management15 %Hard skill
Customer Acquisition14 %Hard skill
Advertising Platforms13 %Tool
A/B testing11 %Hard skill
Demand generation11 %Hard skill
CRM11 %Hard skill
SEM11 %Hard skill
APIs10 %Hard skill
Problem Solving10 %Soft skill
Product marketing10 %Hard skill
Creativity9 %Soft skill
Digital Signal Processing9 %Hard skill
SEO9 %Hard skill
Flexibility9 %Soft skill
HubSpot9 %Tool
Continuous improvement9 %Hard skill
Offline8 %Hard skill
Project Management8 %Hard skill
Stakeholder management8 %Soft skill
Decision making8 %Soft skill
Keyword Research7 %Hard skill

Hard skills vs soft skills vs tools and certifications

Hard skills (19)

Soft skills (12)

Tools and software (8)

Certifications and licenses (1)

Keyword phrases recruiters use

Multi-word phrases that recur across these performance marketing manager postings, with the share of postings that use each one.

creative testing 23 %full funnel 22 %actionable insights 22 %campaign structure 20 %bidding strategy 19 %meta tiktok 18 %microsoft ads 16 %campaign execution 15 %fastest growing 14 %optimize campaigns 14 %cross functionally 14 %audience targeting 14 %conversion tracking 14 %audience creative 12 %testing frameworks 12 %

How to use this on your resume

Treat the table as a checklist, not a script. Put the skills you genuinely have in your skills section, using the same wording as the posting, and back the top ones with a bullet that shows the result.

Each job posting differs from the average, so compare your resume with the actual ad: paste it into the resume keyword scanner to see which terms you already have and which are missing. The ATS keywords guide explains where to place them so applicant tracking systems read them.

Skip any skill you cannot talk about in an interview; a keyword that falls apart under one question costs more than it gains. For a full layout with these skills in context, see the Performance Marketing Manager resume example. Then prepare for the Performance Marketing Manager interview questions that test them.

Build a performance marketing manager resume with these skills

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Performance Marketing Manager resume skills: FAQ

Which skills matter most for a Performance Marketing Manager resume?

In 148 Performance Marketing Manager job postings analysed on October 23, 2026, the most requested skills were Paid media (51 %), Communication (50 %), Google Ads (47 %), Paid social (43 %) and Google Analytics (37 %). Lead your skills section with the ones you can back up, and show them in your experience bullets too.

Should I list soft skills on a Performance Marketing Manager resume?

Yes, but prove them rather than list them. 12 of the top 40 skills in these postings are soft skills, led by Communication (50 % of postings). Show them through results in your bullets, for example a project you coordinated or a process you explained.

Which tools and certifications do Performance Marketing Manager postings ask for?

The tools and certifications named most often were Google Ads (47 %), Google Analytics (37 %), AI Tools (27 %), CPA (23 %), Meta Ads (19 %) and SQL (16 %). List the ones you have exactly as the posting writes them.

Where does this data come from?

From 148 public Performance Marketing Manager job postings at 115 employers, collected on October 23, 2026 from Greenhouse (61), Lever (27) and Ashby (60). A skill's share is the number of postings that mention it divided by 148. The data is updated quarterly and can be downloaded as a CSV.

Method and data

Source: 148 public job postings for performance marketing manager roles (titles such as Performance Marketing Manager, Paid Media Manager, Senior Performance Marketing Manager and Senior Paid Media Manager) at 115 employers, collected on October 23, 2026 from employer applicant tracking system job boards: Greenhouse 61, Lever 27 and Ashby 60. Employers in the sample include WITHIN, WPP Media, takealot.com, Boldin, Gusto, Inc. and Betty CA. A skill's share is the number of postings that mention it divided by 148. Updated quarterly. Download the data: performance-marketing-manager-resume-skills.csv (CC BY 4.0). Browse skills for other roles.