OneTwo Resume

Influencer Marketing Manager resume skills and keywords

In 56 Influencer Marketing Manager job postings from 42 employers analysed on October 23, 2026, the most requested skills are Influencer Marketing (89 %), Communication (62 %), Negotiation (39 %), Collaboration (36 %) and Sourcing (27 %). Of the top 40 skills, 24 are hard skills, tools or certifications and 16 are soft skills.

Download the full list as a CSV or check your own resume against a posting with the free keyword scanner.

Top 40 skills in Influencer Marketing Manager job postings

Skills requested in 56 Influencer Marketing Manager job postings, by share of postings
SkillShare of postingsType
Influencer Marketing89 %Hard skill
Communication62 %Soft skill
Negotiation39 %Soft skill
Collaboration36 %Soft skill
Sourcing27 %Hard skill
Creativity23 %Soft skill
Attention to detail21 %Soft skill
Usage rights21 %Hard skill
Relationship Management18 %Hard skill
Relationship building18 %Soft skill
Leadership18 %Soft skill
Accountability18 %Soft skill
Mentoring16 %Soft skill
Contract negotiation16 %Hard skill
Organizational skills14 %Soft skill
Project Management14 %Hard skill
CRM14 %Hard skill
Marketing Strategy14 %Hard skill
Micros14 %Tool
Problem Solving12 %Soft skill
Paid media11 %Hard skill
Talent Management11 %Hard skill
Quality control11 %Hard skill
Performance tracking11 %Hard skill
Content creation11 %Hard skill
Analytical skills9 %Soft skill
AI Tools9 %Tool
Decision making9 %Soft skill
Coaching9 %Soft skill
Algorithms9 %Hard skill
Artificial Intelligence9 %Hard skill
Logistics7 %Hard skill
Budget management7 %Hard skill
Flexibility7 %Soft skill
Talent acquisition7 %Hard skill
Digital marketing7 %Hard skill
Marketing Campaigns7 %Hard skill
Product marketing7 %Hard skill
Cross-functional collaboration7 %Soft skill
Analytics Tools7 %Tool

Hard skills vs soft skills vs tools and certifications

Hard skills (21)

Soft skills (16)

Tools and software (3)

Keyword phrases recruiters use

Multi-word phrases that recur across these influencer marketing manager postings, with the share of postings that use each one.

media platforms 20 %brand awareness 20 %campaign execution 20 %campaign performance 20 %tiktok instagram 18 %content review 18 %performance data 16 %cross functionally 16 %managing multiple 14 %social platforms 14 %reach engagement 14 %performance reviews 12 %actionable insights 12 %content quality 12 %fastest growing 12 %

How to use this on your resume

Treat the table as a checklist, not a script. Put the skills you genuinely have in your skills section, using the same wording as the posting, and back the top ones with a bullet that shows the result.

Each job posting differs from the average, so compare your resume with the actual ad: paste it into the resume keyword scanner to see which terms you already have and which are missing. The ATS keywords guide explains where to place them so applicant tracking systems read them.

Skip any skill you cannot talk about in an interview; a keyword that falls apart under one question costs more than it gains. For a full layout with these skills in context, see the Influencer Marketing Manager resume example. Then prepare for the Influencer Marketing Manager interview questions that test them.

Build a influencer marketing manager resume with these skills

Start in the editor, tailor your bullets to the job you want and download an ATS-friendly resume.

Start Building My ResumeScan a job posting

Influencer Marketing Manager resume skills: FAQ

Which skills matter most for a Influencer Marketing Manager resume?

In 56 Influencer Marketing Manager job postings analysed on October 23, 2026, the most requested skills were Influencer Marketing (89 %), Communication (62 %), Negotiation (39 %), Collaboration (36 %) and Sourcing (27 %). Lead your skills section with the ones you can back up, and show them in your experience bullets too.

Should I list soft skills on a Influencer Marketing Manager resume?

Yes, but prove them rather than list them. 16 of the top 40 skills in these postings are soft skills, led by Communication (62 % of postings). Show them through results in your bullets, for example a project you coordinated or a process you explained.

Which tools and certifications do Influencer Marketing Manager postings ask for?

The tools and certifications named most often were Micros (14 %), AI Tools (9 %) and Analytics Tools (7 %). List the ones you have exactly as the posting writes them.

Where does this data come from?

From 56 public Influencer Marketing Manager job postings at 42 employers, collected on October 23, 2026 from Greenhouse (32), Lever (9) and Ashby (15). A skill's share is the number of postings that mention it divided by 56. The data is updated quarterly and can be downloaded as a CSV.

Method and data

Source: 56 public job postings for influencer marketing manager roles (titles such as Influencer Marketing Manager, Creator Partnerships Manager, Influencer Manager and Senior Influencer Manager) at 42 employers, collected on October 23, 2026 from employer applicant tracking system job boards: Greenhouse 32, Lever 9 and Ashby 15. Employers in the sample include WPP Media, AnyMind Group, OLIVER - APAC, Viral Nation Inc., VaynerMedia LLC and Movers+Shakers. A skill's share is the number of postings that mention it divided by 56. Updated quarterly. Download the data: influencer-marketing-manager-resume-skills.csv (CC BY 4.0). Browse skills for other roles.