Growth Marketing Manager resume skills and keywords
In 296 Growth Marketing Manager job postings from 216 employers analysed on October 23, 2026, the most requested skills are Communication (44 %), Leadership (31 %), Experimentation (29 %), AI Tools (24 %) and Collaboration (21 %). Of the top 40 skills, 31 are hard skills, tools or certifications and 9 are soft skills.
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Top 40 skills in Growth Marketing Manager job postings
| Skill | Share of postings | Type |
|---|---|---|
| Communication | 44 % | Soft skill |
| Leadership | 31 % | Soft skill |
| Experimentation | 29 % | Hard skill |
| AI Tools | 24 % | Tool |
| Collaboration | 21 % | Soft skill |
| SEO | 21 % | Hard skill |
| Product marketing | 19 % | Hard skill |
| Google Ads | 19 % | Tool |
| Demand generation | 19 % | Hard skill |
| SQL | 17 % | Tool |
| CRM | 17 % | Hard skill |
| Paid media | 17 % | Hard skill |
| Paid social | 16 % | Hard skill |
| Google Analytics | 16 % | Tool |
| Analytical skills | 15 % | Soft skill |
| HubSpot | 14 % | Tool |
| Marketing automation | 12 % | Hard skill |
| Marketing Strategy | 11 % | Hard skill |
| Looker | 11 % | Tool |
| Creativity | 10 % | Soft skill |
| Accountability | 10 % | Soft skill |
| APIs | 10 % | Hard skill |
| CPA | 10 % | Certification |
| Segmentation | 10 % | Hard skill |
| Data Science | 10 % | Hard skill |
| Flexibility | 9 % | Soft skill |
| Customer Acquisition | 9 % | Hard skill |
| Microsoft Excel | 9 % | Tool |
| Project Management | 9 % | Hard skill |
| Marketing Campaigns | 8 % | Hard skill |
| Tableau | 8 % | Tool |
| Meta Ads | 8 % | Tool |
| Problem Solving | 8 % | Soft skill |
| Amplitude | 8 % | Tool |
| LLMs | 8 % | Tool |
| Data Analysis | 7 % | Hard skill |
| A/B testing | 7 % | Hard skill |
| Lead generation | 7 % | Hard skill |
| Offline | 7 % | Hard skill |
| Cross-functional collaboration | 7 % | Soft skill |
Hard skills vs soft skills vs tools and certifications
Hard skills (19)
- Experimentation 29 %
- SEO 21 %
- Product marketing 19 %
- Demand generation 19 %
- CRM 17 %
- Paid media 17 %
- Paid social 16 %
- Marketing automation 12 %
- Marketing Strategy 11 %
- APIs 10 %
- Segmentation 10 %
- Data Science 10 %
- Customer Acquisition 9 %
- Project Management 9 %
- Marketing Campaigns 8 %
- Data Analysis 7 %
- A/B testing 7 %
- Lead generation 7 %
- Offline 7 %
Soft skills (9)
- Communication 44 %
- Leadership 31 %
- Collaboration 21 %
- Analytical skills 15 %
- Creativity 10 %
- Accountability 10 %
- Flexibility 9 %
- Problem Solving 8 %
- Cross-functional collaboration 7 %
Tools and software (11)
- AI Tools 24 %
- Google Ads 19 %
- SQL 17 %
- Google Analytics 16 %
- HubSpot 14 %
- Looker 11 %
- Microsoft Excel 9 %
- Tableau 8 %
- Meta Ads 8 %
- Amplitude 8 %
- LLMs 8 %
Certifications and licenses (1)
- CPA 10 %
Keyword phrases recruiters use
Multi-word phrases that recur across these growth marketing manager postings, with the share of postings that use each one.
How to use this on your resume
Treat the table as a checklist, not a script. Put the skills you genuinely have in your skills section, using the same wording as the posting, and back the top ones with a bullet that shows the result.
Each job posting differs from the average, so compare your resume with the actual ad: paste it into the resume keyword scanner to see which terms you already have and which are missing. The ATS keywords guide explains where to place them so applicant tracking systems read them.
Skip any skill you cannot talk about in an interview; a keyword that falls apart under one question costs more than it gains. For a full layout with these skills in context, see the Growth Marketing Manager resume example. Then prepare for the Growth Marketing Manager interview questions that test them.
Build a growth marketing manager resume with these skills
Start in the editor, tailor your bullets to the job you want and download an ATS-friendly resume.