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Content Marketing Manager resume skills and keywords

In 128 Content Marketing Manager job postings from 104 employers analysed on October 23, 2026, the most requested skills are Content marketing (62 %), Content Strategy (59 %), Communication (59 %), Leadership (49 %) and SEO (47 %). Of the top 40 skills, 28 are hard skills, tools or certifications and 12 are soft skills.

Download the full list as a CSV or check your own resume against a posting with the free keyword scanner.

Top 40 skills in Content Marketing Manager job postings

Skills requested in 128 Content Marketing Manager job postings, by share of postings
SkillShare of postingsType
Content marketing62 %Hard skill
Content Strategy59 %Hard skill
Communication59 %Soft skill
Leadership49 %Soft skill
SEO47 %Hard skill
Collaboration38 %Soft skill
AI Tools30 %Tool
Storytelling30 %Soft skill
Product marketing26 %Hard skill
Content creation24 %Hard skill
Publication23 %Hard skill
Attention to detail22 %Soft skill
Project Management20 %Hard skill
Creativity18 %Soft skill
Problem Solving17 %Soft skill
Experimentation16 %Hard skill
Demand generation16 %Hard skill
Copywriting14 %Hard skill
Interviewing13 %Hard skill
Cross-functional collaboration12 %Soft skill
Content Distribution12 %Hard skill
Artificial Intelligence11 %Hard skill
Customer success11 %Hard skill
Digital marketing10 %Hard skill
Flexibility10 %Soft skill
Decision making10 %Soft skill
Performance Metrics10 %Hard skill
Accountability10 %Soft skill
A/B testing9 %Hard skill
Generative AI9 %Tool
Google Analytics9 %Tool
LLMs9 %Tool
Keyword Research9 %Hard skill
Paid social9 %Hard skill
Audience Engagement9 %Hard skill
Ranking8 %Hard skill
Lead generation8 %Hard skill
User research7 %Hard skill
Analytical skills7 %Soft skill
Customer Engagement7 %Hard skill

Hard skills vs soft skills vs tools and certifications

Hard skills (24)

Soft skills (12)

Tools and software (4)

Keyword phrases recruiters use

Multi-word phrases that recur across these content marketing manager postings, with the share of postings that use each one.

thought leadership 33 %subject matter 26 %case study 24 %b2b saas 23 %matter experts 22 %long form 21 %short form 17 %brand voice 16 %product launches 16 %customer story 15 %editorial standards 15 %sales enablement 14 %writing/editing 14 %exceptional writing 13 %editorial judgment 13 %

How to use this on your resume

Treat the table as a checklist, not a script. Put the skills you genuinely have in your skills section, using the same wording as the posting, and back the top ones with a bullet that shows the result.

Each job posting differs from the average, so compare your resume with the actual ad: paste it into the resume keyword scanner to see which terms you already have and which are missing. The ATS keywords guide explains where to place them so applicant tracking systems read them.

Skip any skill you cannot talk about in an interview; a keyword that falls apart under one question costs more than it gains. For a full layout with these skills in context, see the Content Marketing Manager resume example. Then prepare for the Content Marketing Manager interview questions that test them.

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Content Marketing Manager resume skills: FAQ

Which skills matter most for a Content Marketing Manager resume?

In 128 Content Marketing Manager job postings analysed on October 23, 2026, the most requested skills were Content marketing (62 %), Content Strategy (59 %), Communication (59 %), Leadership (49 %) and SEO (47 %). Lead your skills section with the ones you can back up, and show them in your experience bullets too.

Should I list soft skills on a Content Marketing Manager resume?

Yes, but prove them rather than list them. 12 of the top 40 skills in these postings are soft skills, led by Communication (59 % of postings). Show them through results in your bullets, for example a project you coordinated or a process you explained.

Which tools and certifications do Content Marketing Manager postings ask for?

The tools and certifications named most often were AI Tools (30 %), Generative AI (9 %), Google Analytics (9 %) and LLMs (9 %). List the ones you have exactly as the posting writes them.

Where does this data come from?

From 128 public Content Marketing Manager job postings at 104 employers, collected on October 23, 2026 from Greenhouse (63), Lever (18) and Ashby (47). A skill's share is the number of postings that mention it divided by 128. The data is updated quarterly and can be downloaded as a CSV.

Method and data

Source: 128 public job postings for content marketing manager roles (titles such as Content Marketing Manager, Senior Content Marketing Manager, Content Manager and Content Marketing Specialist) at 104 employers, collected on October 23, 2026 from employer applicant tracking system job boards: Greenhouse 63, Lever 18 and Ashby 47. Employers in the sample include Samlino, Monks, AppLovin, Canonical, WPP Production and Aircall.io, Inc.. A skill's share is the number of postings that mention it divided by 128. Updated quarterly. Download the data: content-marketing-manager-resume-skills.csv (CC BY 4.0). Browse skills for other roles.