Every job seeker knows that a great cover letter can be the key to standing out in a pile of resumes. But what really makes it compelling? Recruiters are looking for specific things in cover letters that resonate with them on a psychological level.
The best cover letters create a personal connection, convey enthusiasm, and demonstrate how the applicant’s skills fit the role.
What do recruiters want to feel when reading a cover letter?
Recruiters want to feel an emotional connection between the applicant and the job. This connection can be achieved through storytelling and passionate language.
Finding Common Ground
It’s important to understand the company’s mission and values. This gives you a chance to align your personal values with those of the organization. For instance, if the company focuses on sustainability, you can highlight your own dedication to environmental initiatives.
- Do your research. Know the company's culture and values.
- Tailor your letter. Use their language and mention specific initiatives that resonate with you.
The Power of Storytelling
Humans are wired for stories. Incorporating a personal story into your cover letter can make it memorable. For instance, instead of stating that you're passionate about collaboration, share a brief story about a successful team project.
- Be concise but impactful. A short anecdote can illustrate your point.
- Use positive language. Words like